Biz Mandu

Biz Mandu
Campaign- Newspaper Advertisement

This advertisement for Bizmandu, Nepal’s leading online business news portal, delivers a powerful metaphor about guidance, integrity, and trust in journalism.

Project Hero Image

Online News Portal

“SORRY, We Mind Your Business”

    Bizmandu, a leading Nepali online business news portal, wanted to strengthen its brand presence by communicating its credibility and commitment to guiding the business community. The challenge was to create an impactful visual concept that positioned Bizmandu as a trusted source of accurate and insightful business journalism, while standing out in a market saturated with generic media messaging. The client sought a campaign that would:
    - Visually depict Bizmandu’s role as a guiding force for businesses.
    - Deliver a clear and memorable tagline aligned with the brand’s mission.
    - Appeal to a professional audience while maintaining a touch of wit and relatability.

The visual portrays a businessman being gently restrained by a hand holding a rope — symbolizing Bizmandu’s role in preventing misguided actions driven by misinformation. The Nepali tagline “एकछिन हजुर, त्यता होइन” (“Hold on a moment, that’s not the way”) reinforces the brand’s voice of reason, while the English tagline “Sorry, we mind your business” adds a clever and confident tone to the message.

The final advertisement successfully conveyed Bizmandu’s identity as a responsible and trustworthy news portal. The strong metaphor and clean visual storytelling resonated with both corporate and entrepreneurial audiences, strengthening brand recall and positioning Bizmandu as a reliable partner in business decision-making.