TVS APACHE CAMPAIGN

TVS Launch & Exchange Campaign

TVS launched the Apache with Smart X Connect, a feature-packed connected motorcycle app, alongside a campaign allowing riders to exchange older bikes for newer Apache models. The challenge was to create a campaign that communicates the thrill of upgrading and the convenience of Smart X Connect, while keeping the Apache’s sporty and premium brand identity intact.

Project Hero Image

Key Objectives & Goals

“Upgrade the Ride. Connect to the Future.”

  • - Introduce a new tech feature (Smart X Connect) in a way that excites existing and potential riders.
  • - Communicate bike exchange benefits clearly and visually.
  • - Maintain TVS Apache’s aggressive, sporty brand image while appealing to urban and tech-savvy riders.
  • - Ensure campaign visuals are effective across print, digital, and social media platforms.